Heavily Embossed NEHI Beverages Bottle. Patent Date 1925.

 

Embossed 1925 NEHI Beverages Bottle.

This bottle is embossed NEHI BEVERAGES one one side and NEHI REG U.S. PAT OFF. on the opposite side.  In between those is MINIMUM CONTENTS on one side and 9 FLUID OUNCES on the other.  Down near the heal is NEHI BOTTLING CO.   On the bottom is DESIGN PAT'D MARCH 3, 25, along with a Owens Illinois and Duraglass mark.

It is in very nice condition.

The Chero-Cola company added Nehi Cola to its line of sodas in 1924 in order to offer a broader variety of flavors. It originally offered orange, grape, root beer, peach, and other flavors of soda. Nehi was instantly successful and outsold Chero-Cola entirely. The company changed its name to Nehi Corporation in 1928 and was listed on the New York Curb Exchange. Business went well until 1930 when a major crisis occurred. Reflecting the Great Depression, which followed with the stock market crash of October 1929, Nehi Corporation's sales figures dropped one million dollars in 1930 from a high of $3.7 million in the previous year. Sales continued to decline until 1932, the only year in which the company had ever lost money...

NEHI Ad With Knee-Hi Dress.

In the early 20th century, the advertising logo of Nehi was a picture of a seated woman's legs, in which the skirt was high enough to show the stockings up to the knee, suggesting the phrase "knee-high," to illustrate the correct pronunciation of the company name. This was referenced in Jean Shepherd's story "My Old Man and the Lascivious Special Award That Heralded the Birth of Pop Art" in the book In God We Trust, All Others Pay Cash, as well as in the film A Christmas Story, which was adapted from the book....

As this photo showed, the lady was not always seated.

And for information on the Nehi and Royal Crown bottling companies, here is a good link.

EPChap10a.pdf (sha.org)