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| Royal Crown Bottle with Debossed RC and Star on Shoulder. |
Royal Crown Cola was introduced to a limited audience in mid-1934 but was not fully
available to the public until the following year. The new cola soon came to dominate the Nehi
product line. The initial bottles appear to have been produced with paper labels that were similar
to the ACL labels that followed in 1936 (Vaughn 1995a:28-31).
400
Although later bottles were made with ACL
neck designs, the technology was not sufficiently
advanced to produce ACL on the early ones. It was
not until ca. 1937 that ACL machinery was able to
apply the enamel to two curves in the glass at the
same time, although the 1937 bottle used at El Paso
did not yet use this technology. Thus, the earliest
two logos were embossed or debossed on the
bottle’s shoulder (Figures 10a-10 & 10a-11) Source: EPChap10a.pdf
Tbis is a transitional bottle. ACL machines were not yet able to print on two curves so the shoulder marks were embossed or debossed. This bottle is debossed.
Also some bottles at this time had paper labels and others were ACL. I think this bottle had a paper label. There is absolutely no indication of any ACL paint on the bottle.
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| Debossed RC and Star. |
Michael Elling (personal communication)
noted that the bottles with embossed/debossed shoulder label was used
from 1935-1939. He further claimed that paper-label bottles were used
during the same period of time. Only the larger, more successful
bottlers used the ACL bottles at that time. Source: EPChap10a.pdf
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| Embossed: PROPERTY OF NEHI BOTTLING CO. |
For additional information see EPChap10a.pdf
