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| Uncleaned Broken Horlick's Malted Milk Bottle Find. |
Top to bottom front reads:
HORLICK'S
TRADE
m.m.
MARK
MALTED MILK
RACINE - WIS - U.S.A.
SLOUGH, BUCKS. ENG.
Too bad the bottle is broken, but I found a lot of information concerning the product and the company. Here is some of that.
Born in London in 1844, James Horlick and his brother, William (1846) eventually became the founders of Horlick’s Malted Milk. James became a licensed chemist (pharmacist) in 1869, the same year William migrated to Racine, Wisconsin. James worked for the Mellin Co., making infant food before joining William in Racine in 1870. Three years later (1873), the brothers formed the J&W Horlick Co., a Chicago corporation, to promote the dried baby food formula – called Horlick’s Food – developed by James (Bay Bottles n.d.; Grace’s Guide 2018; Horlick 1937; University of Wisconsin 2016).
he brothers returned to Racine in 1875, where William added milk to the vacuum dried formula and patented the firm’s Malted Milk (Patent No. 278,967) – a sterile powder for use by babies and invalids – on June 5, 1883. On February 2 of that year, the brothers dissolved the original partnership and formed the Horlick’s Food Co. (Racine Journal Times 2/2/1883). The brothers received Trademark No. 14,856 for “Malted Milk” and for “M.M.” in a circular logo on October 5, 1887. The “M.M.” was produced in a strange font the looked almost like lower-case letters. Although we have not discovered a first use declaration, it was almost certainly in effect earlier, possibly as soon as 1883 (Figure 1). One of the most dramatic moves of the firm was to promote the product to soda fountains, where it became the “Malt” or “Malted Milk Shake” – a drink in great demand in the U.S. during the first half of the 20th century. James returned to England ca. 1890 to establish an office in London at 39 Snow Hill Rd...
This bottle shows some nice big bubbles in the glass.
Here is the link for much more about the company and their bottles.
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